Arnold Ventures Launches Line of Giant Squishmallows to Boost Comfort & Wellbeing

Houston, TX – October 26, 2023 – Arnold Ventures LLC, a Houston-based impact investment and philanthropic organization, today announced the launch of a new line of Jumbo Squishmallows plush toys, expanding their reach beyond traditional social impact areas and into the consumer goods market. This might seem like a leap, but Arnold Ventures believes in addressing wellbeing holistically – and sometimes, that means a really soft hug. “We know it sounds a little different for us,” admits CEO Perla Watts. “But at Arnold Ventures, we’re about investing in things that make people’s lives better. We’ve always focused on big systemic issues – criminal justice reform, healthcare access, education. But we started thinking, what about the little things that brighten someone’s day? What about just feeling good? And we landed on Squishmallows. They genuinely seem to make people happy.” Why Squishmallows? A Surprisingly Strategic Move For those unfamiliar, Squishmallows are those super-soft, collectible plush toys that have taken the world by storm. Launched in 2017, they’ve become a massive phenomenon, coveted by kids, teens, and even adults. But Arnold Ventures isn't just jumping on a trend. They see a connection between tactile comfort and emotional wellbeing. “We did our research,” explains Dr. Emily Carter, Head of Wellbeing Initiatives at Arnold Ventures. “Studies show that physical touch releases endorphins – those feel-good chemicals in your brain. Something soft and cuddly can actually lower stress levels. And honestly, in the world we’re living in, who couldn't use a little extra comfort?” The company chose to focus on the Jumbo Squishmallows – the really, really big ones. “We wanted to go big,” laughs Watts. “If you’re going to cuddle something, you want it to really cuddle you back. These are almost like oversized pillows, perfect for lounging, relaxing, or just having a soft friend nearby.” Beyond Comfort: Arnold Ventures' Commitment to Quality and Accessibility Arnold Ventures isn’t just slapping their logo on existing Squishmallows. They’ve partnered with Kellytoy, the original creators of Squishmallows, to develop exclusive designs and ensure the highest quality materials. “We wanted to make sure these weren’t just cute, but also durable and safe,” says Liam O’Connell, Head of Product Development. “We’ve used super-soft, high-quality spandex and polyester fiberfill, and all our toys meet or exceed US safety standards.” The company is also committed to making the Jumbo Squishmallows accessible to a wider audience. While retail pricing for these large plushies can be significant, Arnold Ventures is implementing a “Give Back” program. For every Jumbo Squishmallow purchased, they’ll donate a smaller, standard-size Squishmallow to a children’s hospital or organization supporting families in need. “We believe everyone deserves a little comfort,” says Watts. “This isn’t just about selling a product; it’s about spreading a little joy and helping those who need it most.” The Jumbo Squishmallow Line: What to Expect The initial launch features a range of adorable animal designs, including: Cam the Calico Cat: A classic favorite, known for its soft fur and sweet expression. (Available in 12”, 16”, and 24” sizes) Penelope the Pineapple: A bright and cheerful option, perfect for adding a pop of color to any room. (Available in 14” and 20” sizes) Henry the Hedgehog: A cuddly and spiky friend, guaranteed to bring a smile to your face. (Available in 10” and 18” sizes) Fifi the Fox: A playful and mischievous character, perfect for imaginative play. (Available in 16” and 24” sizes) Rosie the Rainbow Unicorn: A magical and whimsical creature, sure to brighten any day. (Available in 20" and 24" sizes) Each Jumbo Squishmallow is uniquely soft and squishy, with a bean-filled bottom for extra support. They’re also machine washable, making them easy to keep clean. Where to Buy The Jumbo Squishmallows are available for purchase starting today on the Arnold Ventures website ([fictional website address]), as well as select retailers including Target, Walmart, and Amazon. A New Direction for Arnold Ventures? This venture into the consumer goods market is certainly a departure for Arnold Ventures. But they see it as a natural extension of their mission to improve people’s lives. “We’re not abandoning our core values,” emphasizes Watts. “We’ll continue to invest in systemic change. But we also recognize that wellbeing is multifaceted. Sometimes, it’s about tackling complex social problems. And sometimes, it’s just about giving someone a really, really soft hug.” Contact: Sarah Miller Public Relations Arnold Ventures LLC [Fictional email address] 760-353-6462